Form and Function of Daily Nutrition Evolving in the Dietary Supplement Industry
Formula quality and ingredient integrity always remain at the top of the list when it comes to producing successful nutritional supplements. But as companies look to broaden their consumer base—widening their products’ reach with innovations in delivery systems, bioavailability, taste, and convenience—form and function continue to break away from traditional methods.
Enzymes: The Growing Choice in Preventative Digestive Health Support
The desire for daily digestive support, the emergence of the gluten-free market, as well as increased scrutiny on food allergies have predicated a rise in digestive health supplements. According to the National Digestive Diseases Information Clearinghouse (NDDIC), digestive concerns affect 60–70 million people each year, with 104.7 million people in the U.S. seeking the care of a physician. More specifically, 18 million people claim to have gluten sensitivities and approximately 30–50 million Americans are lactose intolerant.
Effective Liquid Supplements Demand Increases for the Nutritional Market
The evolution of the nutritional supplement industry has changed according to consumer demands. From softgels to chewable tablets, formulators have made innovative strides in developing more appealing products for the masses. As one of the fastest-growing US consumer categories according to Euromonitor International, nutritive drinks and liquid dietary supplements are expected to reach $2.1 billion by 2016, increasing by 54% from current standings.
The Expansive Value of Supplements for Diabetes and Pre-Diabetes Management
Diabetes management is a growing concern in today’s medical and health sectors. According to the Centers for Disease Control and Prevention, in 1980 the number of diagnosed cases of diabetes was 5.6 million. In 2011 that number reached 20.9 million. Because there is no absolute cure for diabetes, the area of diabetes management has become vital.
Cognitive Support Grows Popular among Nutritional Supplement Consumers
For all the progress in science and health that mankind has made, the brain still holds many untapped mysteries. When it comes to the health of the brain, researchers continue to pour over aspects of its inner workings, how it changes due to aging, and what causes cognitive decline to manifest over time. As public health literacy and life expectancies continue to increase, so has the desire to supplement daily health for both the mind and body.