Kosher Supplements as the Pinnacle of High Quality and Safety
Clean labeling has become a necessity in today’s global nutrition market. Kosher certification is one such label that consumers worldwide have come to rely on for quality, potency, and product safety. According to Packaged Facts, sales of kosher-certified foods have grown by nearly 50% over the course of five years, surging from $142 billion in 2003 to $211 billion in 2008. With an annual growth of 15%, kosher certification is gaining more traction in a variety of products, including beverages, functional foods, and especially dietary supplements where the kosher label is seen as adding value to products.
Vitamin K2: The Active Ingredient for the Active Consumer
Vitamin K2, a nutrient once overlooked for having only blood-clotting properties, has recently made some headway in scientific research and marketing approaches. According to research conducted by Mintel, a majority of new food, drink, and vitamin supplement products containing vitamin K2 have gone up globally between 2008 and 2012, increasing by over 183%. The vitamin and mineral supplements market has specifically led K2 product launches by 76% total in 2012. By 2013, it was still in the leading spot, totaling 58% from other product categories.
An Untapped Market: Halal Vitamins and Supplements
Globalization has opened up a wealth of commerce between developed countries and developing economies. As consumers worldwide become more educated about nutrition, personal care, and the value of dietary supplements, the demand for clearer product labels has been increasing. Halal certification on labels is one factor that not only connects to Muslim consumers from all around the world, but speaks about a product's quality and safety to non-Muslim consumers. In the United States alone, annual halal product sales were projected to reach $20 billion by 2015, according to the Islamic Food and Nutrition Council of America (IFANCA).
Health and Wellness Market Thriving in Southeast Asia
While the global market for dietary supplements and nutraceuticals continues to grow, certain regions of the world offer increased opportunities for those companies willing to acclimate to current trends. Market research tabs the global market value of supplements near $50 billion—a number that is expected to continually increase. Asia, in particular, has long been a huge draw for supplements and innovation, remaining one of the most lucrative regions besides the United States. China, Japan, and South Korea are all right behind the US in nutritional supplement market value.
The Transparency of Supplement Manufacturing Cleanrooms and Their Relation to Product Integrity
When it comes to manufacturing any product, including dietary supplements, employing Good Manufacturing Practices (GMPs) are essential to overall quality. A majority of supplement manufacturers have incorporated these GMPs into their facilities to produce finished products that are both potent and safe for use. One such practice is the creation of controlled environments, or cleanrooms, to limit possible contamination from airborne particles.