Men's Health Focus: Why Age Is Playing a Big Role in the Future of Nutritional Supplements
Within the nutritional supplement industry, catering to the health needs of the global population can be daunting. For this reason it is important to break down consumer groups into segments in order to understand their specific needs. As many health experts will stress, each person's requirements can differ for reasons such as location, climate, age, and gender. However, these differences can allow manufacturers and retailers in the nutritional supplement industry to cater a variety of unique formulas for men and women.
Rising Trends in European Sports Nutrition and How Retailers and Manufactures Can Benefit
Sports nutrition, once considered a niche area of health—relegated to those dedicated to fitness or professional athletes with strict work out regimens—has since grown to include a much more diverse consumer group. Focusing just as much on the everyday person as the professional athlete, sports nutrition’s global market share was valued at USD 20.7 billion in 2012 and is expected to increase at a compound annual growth rate (CAGR) of 9.0% from 2013 to 2019, to reach an estimated value of USD 37.7 billion in 2019.
The Specific Health Needs of Women and Why Nutritional Supplements are the Answer
As preventative health awareness takes more of a hold in the United States and around the globe it’s important for nutritional supplement manufacturers and retailers to understand their customer demographics. Cultural differences, geographical location, and even weather can play a factor in the health needs and focus of a particular population. But there is one fundamental difference in every population: gender. Men and women have certain health needs that are different from one another, and when it comes to nutritional supplements understanding this difference can help propel a retailer’s business to greater heights.