Finding an Emotional Balance: The Growth of Mood Support Supplements
The market for mood support supplements has become a growing sector for health and wellness, especially so as emotional health has been linked with physical well-being. Back in 2007, sales for mood health supplements were at $430 million with their growth rising by 7% into 2008, according to the Nutrition Business Journal. Last year in 2015, the global nutrition insights firm, New Nutrition Business, reported that sales for mood support supplements reached around $500 million–$550 million.
Echinacea Provides Supplement Manufacturers and Marketers Opportunities Year-Round
There have also been studies that demonstrate Echinacea’s effect on cognitive health. One particular study, which included 33 volunteers that experienced mild anxiety, took one or two tablets of an Echinacea supplement for one week. These volunteers, when first recruited, showed high scores on the State-Trait Anxiety Inventor (STAI), which measured trait and state anxiety. Their STAI scored decreased after three days, and remained stable for an additional three weeks.
Fortifying the Market with Fiber Supplements
Fiber supplements are primed to experience significant growth in the coming decade. Consumers are increasingly self-educating on what nutrients they should incorporate into their daily lives, and continue to become more health conscious. Fiber—long held as a necessary ingredient for optimal digestive health, weight management, and other benefits—has remained prominent amid the breakthrough of other ingredients. This is due to consumers' positive associations with fiber and its claims. Global Industry Analysts report that the whole grain and high fiber foods market will reach up to $27.6 billion by 2017, with the United States leading in terms of sales.
The Inflammation Fighter: Turmeric's Growth in the Vitamin and Supplement Industry
Turmeric curcumin supplements are slowly entering into mainstream health knowledge. Though turmeric may be best known as a spice in curry, it's fast gaining traction in natural health markets due to its anti-inflammatory properties. Turmeric curcumin supplements was one of the top 10 best selling supplements in the U.S. at $108 million in 2012, according to statistics by the Nutrition Business Journal. This market is only expected to grow, with the projected rate estimated to reach $235 million between 2013 and 2016.
Vitamin Manufacturers Affected by the Trans-Pacific Partnership
The upcoming Trans-Pacific Partnership will have a significant effect on a number of industrial sectors for the United States and other participating countries, centering mainly in the Asia-Pacific region. By reducing the cost of exporting, and promoting the exchange of U.S. merchandise with other agreed countries, TPP has been presented as a free trade agreement that will help advance U.S. economic interests, create jobs, and emphasize transparency in all international transactions.