The Growing Gluten Free Market Can Be Beneficial to the Supplement Industry
Out of the many diets that have risen and fallen over the past two decades, the gluten-free diet has steadily gained a firm foothold in the mind of many consumers. Whether followed for medical reasons, current diet trends, or for general wellness, its mainstream popularity has created a vast array of marketing opportunities for the nutritional supplement industry. In order to avoid vitamin deficiencies resulting from the restrictions of this diet, many businesses have stepped in to meet the needs of the growing gluten-free market.
A Growing Partnership between Health and Beauty Why Innovative Skincare Products are a Lucrative Business Choice
osmetics and skincare products have continued to experience worldwide market growth, which is why starting your own skincare product line can be the next lucrative venture for your nutritional supplement business. The idea of integrating health and beauty has taken on a life of its own and businesses understanding the importance of diversifying their market reach have the opportunity to take advantage of the profitable projections forecasted for the global skincare industry over the next five years.
Improving Your Brand Making Your Labels Cleaner and Clearer for a More Desirable Product
For many consumers, searching for the right supplement has to start somewhere. In such a saturated industry there are many things nutritional supplement companies, manufacturers, private labels, etc. can do to help make their product stand out from the rest. Inherently, it starts with quality. Quality itself can be applied to many of the different facets that go into developing, manufacturing, labeling, packaging, and shipping the supplement from the laboratory to the retailer’s shelf.
By Focusing on Leading Vitamins Minerals and Nutrients Private Labels Can Establish Early Brand Recognition
Private label branding has become a crucial part of the business world in the last 20 years. Throughout all types of industries in the United States, according to AlixPartners Global Advisory, private label businesses grew at double the rate compared to national brands. In the same 2008 report, private label brands were, on average, 30% more cost-efficient than national brands. Within the nutritional supplement industry—one of the fastest-growing industries in the world—private labels continue to see success because of both the room for growth and the industry’s fragmented structure.